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Customers prefer to receive customer service over the phone. Businesses can leverage a professional answering service or call centre service to increase brand loyalty.

Over the past decade, the number of customer service touchpoints has increased drastically. There’s the phone, website forms, email, live chat, in-person… the list goes on. And don’t forget social media networks like Twitter and Facebook. But have you ever stopped to consider which of these touchpoints your customers prefer?

It’s a valid question—and one that Oracle set out to answer. Their research revealed the following:

  • 40% of customers prefer phone
  • 29% prefer face-to-face
  • 18% prefer email
  • 13% prefer chat

Clearly, customers prefer customer service over the phone!

If your company is looking to retain loyal customers—and what company isn’t?—it’s time to take a second look at your customer service strategy. Whatever your business, you could benefit from a professional telephone answering service. Talk with us to discuss your needs and how we can provide your company with customer service over the phone. We’ve been providing answering services to clients in Ottawa, Montreal, and Toronto for more than 40 years.

Learn more about offering customer service over the phone in our new ebook. It’s called “Have You Transformed Your Customer Service Strategy into Competitive Advantage?”

Get the eBook