Canadian consumers demand prompt and accessible support from businesses. A recent survey reported that 92% of participants want quick, real-time support by 2025. More than half (53%) want round-the-clock customer service. They won’t hesitate to turn to your competition if you lack full-time service or can’t communicate in their preferred language. As such, offering a 24-hour live answering service with bilingual support is no longer an option but a necessity.

Boosts Customer Satisfaction

Nearly one in four Canadian businesses offer at least one service in both English and French. Offering round-the-clock support in both languages means you’re covering all bases. When your call answering service agent communicates with your customers in their preferred language, it makes them feel valued and seen. This uplifts their level of satisfaction and, ultimately, builds brand loyalty. They’ll stick with you because they know you got their back.

Captures Diverse Leads

With fully bilingual agents answering your customers’ queries, you gain a strategic advantage in multicultural communities like Quebec and Ontario, where linguistic diversity is more pronounced. The round-the-clock support attracts potential leads with busy day jobs who can only call during off-hours. Together, these services open doors to an audience with varied needs and lifestyles.

Streamlines Communication

Any form of language barrier delays services and complicates communication. A 24-hour live answering service with bilingual support minimizes these scenarios from happening. Your agent can streamline operations by routing the call to the right individual or department, which helps eliminate any language-related confusion. They also ensure that all calls and correspondence are handled accurately, minimizing miscommunications. This efficiency boosts operation workflows and promptly addresses your customers’ needs.

Results in Positive Customer Reviews

Satisfied customers are more likely to leave good reviews and recommend your business to others. They’ll be happy to share their experience of being assisted at whatever hour of the day with a bilingual agent who makes communication effortless with their family and friends. This drives word-of-mouth growth and boosts your marketing organically.

Key Features of a 24-Hour Bilingual Answering Service

Here‘s what businesses should consider when looking for a reliable live call answering provider:

• Bilingual Capabilities: This must be your top priority if you don’t want to isolate the French-speaking community in Canada—which is 22% of the population. Look for a call answering service provider with trained English and French-speaking agents. More than language proficiency, these agents must also be culturally fluent to naturally understand your customers’ genuine concerns.
• Message Taking and Dispatching: Accurate message taking and dispatching in English and French help your company have detailed records of customer interactions. Seek a provider with streamlined operations to document messages and route calls to the right person or team.

Emergency Response Support: If you’re part of an industry where dealing with emergencies is expected, look for a service provider specializing in those sectors. Offering 24/7 bilingual emergency response in healthcare, essential services, and similar time-sensitive fields can assure your customers they can rely on you when they need urgent help.

Offering always-on bilingual call services reflects your company’s commitment to accessibility. It shows your clients that they’re number one on your priority list. A 24-hour live answering service also connects your company to a wider audience, cultivates brand loyalty, and boosts customer satisfaction. On Call Centre—with over five decades of industry-leading experience—can help you reap these benefits while providing your customers with exceptional support. Reach out to learn more.