1. Develop a Strong Online Presence
In today’s digital age, having a strong online presence is essential for any business, including real estate. Make sure your website is up-to-date, easy to navigate, and informative. Invest in an SEO strategy and dedicated landing pages, so your website comes up in search results.
Make sure you’re active on social media platforms like Facebook and Instagram. You can consider running ads on these platforms to increase your visibility. Regularly post fresh content to attract new leads and keep you top-of-mind with your current prospects and clients.
Take full advantage of online property listings because these are the first sites serious buyers would visit when looking for a property.
2. Stay Connected with Old Leads
It costs five times more to attract a new customer than keep an existing one, so don’t neglect your old leads. Send them regular emails (but not too many), stay in touch on social media, and reach out every now and then to see if they’re still interested in buying or selling.
If they’re not ready now, they might be in the future – and you want to be the first agent they think of when they are.
3. Partner with Other Businesses
Forming partnerships with other businesses in your area – especially those that complement your business but do not compete directly with it – is a great way to increase your leads. For example, if you specialize in selling luxury homes, partner with a high-end furniture store or home remodeling company.
Doing so will allow you to network with potential leads and give you something valuable to offer them (i.e., a discount on their purchase). By becoming a provider of win-win solutions, businesses and clients would be glad to send you referrals.
4. Get Involved in Your Community
One of the best ways to generate new real estate leads is by getting involved in your community – both online and offline. Attend local events, join relevant Facebook groups, and volunteer for local causes or organizations.
This will help you meet new people who might need your services. It will also show potential clients that you’re invested in more than just making a sale. Expanding your network also boosts word-of-mouth marketing which is the best way to gain leads since it comes from trusted sources.
5. Organize Your Inbound Leads with An Answering Service
Generating quality real estate leads doesn’t have to be difficult – but it does require effort and intentionality. These tips will help you grow your lead pipeline without sacrificing quality.
When leads pour in, you need an efficient system to organize incoming calls and messages. Don’t risk missing an important prospect just because you’re busy with another client. Statistics show that customers will move on to another provider if their calls go unanswered.
An answering service can receive all incoming calls on your behalf and provide answers to basic questions, such as a property’s asking price. Customer service agents can also book appointments for property walkthroughs and open houses.
Best of all, an answering service can increase your company’s professional image because every time a client calls, there’s someone ready to answer after a few rings. The speedy response times increase customer satisfaction and portray you as a professional firm.
On Call Centre has over 50 years of experience working with real estate firms and helping them manage their leads and grow their business. Get in touch for a free consultation today.
At On Call Centre , we deliver exceptional customer support 24 hours a day, seven days a week, 365 days a year—sometimes 366. On Call Centre has been providing tailored, fluently French/English bilingual answering services and call centre services to small business owners (professionals, trades) and customer support departments (government, high tech, property management, healthcare, emergency clients) serving Ottawa , Montreal and Toronto —and all over Canada —for almost 50 years.