Communication, both internal and external, is crucial to any business. Strong communication promotes transparency, improves decision-making and problem-solving processes, and lets you deliver better customer service.

Instant communications services can help connect people and open opportunities for progress and innovation. Here are five more benefits of using instant communications services for internal and external communications:

• Delivers real-time communication

Instant communications services let you connect with peers and clients in real time and without delays, allowing you to address any issues or queries quickly. These also let you get instant feedback from your team and your customers. Instant communications services can greatly improve the quality of your internal and external communications and help transform your business into an agile, dynamic, and responsive workplace.

• Offers unparalleled convenience

Instant communications services make connecting with you easier. Your colleagues can send or receive messages on any device, and your customers can easily reach you. Through instant communications, both sender and receiver can keep track of conversations easily.

• Enhances customer engagement

Your customer’s time is valuable. Instant communications services give them a channel where they can reach you anywhere, anytime. With instant communications, there’s no need for them to wait for a long time before getting any response from your business. Instant communications can also complement your omnichannel experience strategy, as your customers can easily connect with you on their preferred platforms.

• Lets you offer personalized experiences

Each customer’s journey is unique. During any stage of the customer’s journey, they may have questions about your product or its features or they may have some issues with it. Instant communications services enable your customers to communicate with you in a faster, more convenient way. This means you can interact with them directly and seamlessly to resolve any issues or queries they might have. Instant communications can promote healthy dialogue, thereby improving engagement and giving your customers a better experience with your business.

• Adds a human touch to your business

One of the best benefits of using instant communications services is they give your communications and, consequently, your business a more human touch. If you’re running a small business, retaining the human element is vital, given that customers will expect to be able to interact with an actual human who can address their concerns and not just a bot that gives automated, generic replies. Instant communications services not only let you connect with your audience in real time. But it also allows you to keep that human aspect of your business regardless of the channels you’re using, whether it’s live support or voice calls.