
In today’s global economy, communicating with customers in their language is more important than ever. A bilingual phone answering service can give your business a competitive edge by providing customer support in different languages.
Canada has two official languages: English and
French. Over 22% of the population speaks French, with 17% being bilingual.
In some provinces like Quebec, this figure increases to 85%, where 44% are bilingual. The chances you’d receive a call from a bilingual customer are high. And if your business is not prepared, that’s a lost opportunity. Your customers want to be understood, and there’s no better way to show them that you care than by speaking their language.
5 Reasons for Getting a Bilingual Phone Answering Service
1. Tap new customers
Almost one-fourth of the Canadian population speaks French as their official language. If your business answering service only focuses on English, you’re potentially losing out on a quarter of the people. Communicating in another language expands your company’s reach.
If you’re a clinic, a bilingual phone answering service can help secure appointments from customers who prefer to transact in their mother tongue. Communicating in their language increases trust and confidence that your business can deliver what they need.
2. Increase customer satisfaction and loyalty
When customers call your business, they expect a real person to answer. It can be irritating to talk to an automated answering machine and hear robotic voices. A self-service option can address some concerns, but a live bilingual representative can provide answers if they have more questions. You shouldn’t transfer customers to an automated service if they don’t speak English.
Speaking their language also shows that you want to provide the best possible service for them. If you run a property management business, you want clients to feel at ease when they lease your property. A bilingual answering service provides a personal touch that shows you care about their comfort. Satisfied customers tend to stay with a business longer and recommend its services to others.
3. Increase staff productivity
If you already serve a bilingual community but don’t have bilingual receptionists, you’re probably transferring bilingual calls to internal staff. Your staff has better things to do than answer customer concerns over the phone. Getting calls throughout the day can also disrupt their work routine, leading to decreased productivity and harming the business.
Let your staff focus on what they were hired to do by delegating customer calls to a bilingual answering service.
4. Decrease overhead costs
Hiring staff to deal with bilingual calls entails spending on additional staffing costs. A bilingual answering service already has sufficient French-speaking staff. You just need to train them on your company’s specific issues and customer policies. The price of getting an answering service is far lower than hiring an in-house team.
5. Stand out in the market
If you’re in a very saturated market, offering bilingual services and having bilingual receptionists is guaranteed to stand out. Bilingual representatives can engage French-speaking customers and build rapport, leading to increased sales.
Choose the Best Bilingual Phone Answering Service in Canada
Canada is a multi-racial country with diverse citizens. Speaking multiple languages is common, and businesses that can adapt to this need already stand out from the competition. Delight your customers and quash your competition with a bilingual phone answering service. On Call Centre has fully bilingual and professional customer service representatives who understand the nuances of English and French. Request a free consultation by getting in touch with us today.
Canada is a multi-racial country with diverse citizens. Speaking multiple languages is common, and businesses that can adapt to this need already stand out from the competition. Delight your customers and quash your competition with a bilingual phone answering service. On Call Centre has fully bilingual and professional customer service representatives who understand the nuances of English and French. Request a free consultation by getting in touch with us today.
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